BATTLE CREEK, Mich. (Great Lakes News) – Michigan-based cereal company Kellogg’s has launched a new cereal, and it’s causing a stir.

Kellogg’s is releasing an LGBTQ-themed cereal to celebrate Pride Month, which takes place in June.

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The cereal company partnered with Gay & Lesbian Alliance Against Defamation (GLAAD) to launch the new “Together with Pride” cereal.

The cereal will be heart-shaped and fruit-flavored with edible glitter in a rainbow hue.

The box will feature some of Kellogg’s most recognizable cereal characters like Tony the Tiger and Snap, Crackle, and Pop. It also includes pronouns used in the LGBTQ community and extras spaces for children to add their own ideas.

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